Established in 1992 by Lee Alexander McQueen and now under the creative direction of his long-time collaborator Sarah Burton, the namesake London label rewrites the sartorial rules with a subversive offering of clothes, shoes and accessories. McQueen cut his teeth as a Savile Row tailoring apprentice and a pattern cutter for a West End theatrical costumier – two influences which inform the complex techniques used to create the label’s deconstructed suits, harness shirts and jacquard sweaters. Burton continues to excite the fashion world by exploring traditional craftsmanship through British heritage narratives which include the dark side of nature, punk rebellion and Victorian Gothic. Expect graffiti-logo T-shirts, oversized chunky-sole trainers, leather bags and skull-printed scarves.